Murray’s Window & Pressure Cleaning

Case Study

The Client

Murray/s Window & Pressure Cleaning operates a commercial and residential window cleaning service on the Mornington Peninsula. With large homes offering ocean views the Mornington Peninsula is quite competitive for window pressure cleaning.

The Problem

Murray’s has been operating on the Peninsula for 20+ years but has been losing ground to newer businesses taking advantage of online search. While Murray’s had an existing website, it was light on content and with a Domain Authority of 1/100 had limited visibility within search engines.

Murray Steven’s approached us to run a local SEO campaign, highlighting the business across the Mornington Peninsula to create enough less to sustain the business for years to come.

The Approach

Built custom suburb landing pages Instead of attempting to drive all traffic to the homepage of the website we created custom pages for the largest suburbs to create more relevant content for search engines and a more useful page for visitors to land on. These pages used geo-tagged images along with relevant copy to help them rank quickly.

Create and Optimise Google My Business

We created a google my business listing and optimised it for the area as much as possible. This included geo-tagging images, embedding maps to the business and creating a consistent ‘NAP’ across web properties and directories for Murray’s. Combined these efforts built trust with google and elevated Murray’s Window & Pressure Cleaning within map listings across their target area.

Number of page 1 rankings

%

Increase in monthly leads

Setup Tracking

By using specific tools we were able to track our keywords and rankings across various suburbs. This helped us figure out where to target next.

We also setup a google analytics integration with contact forms on the website allowing us to track inquiries from potential clients and where the enquiries came from.

For us this case study shows the value in having a consistent, trustworthy presence in local markets, especially considering google’s shift in the way they display map listing results.

P 03 5973 5596
E info@positivedesign.com.au
Suite 2 72 Barkly Street Mornington 3931 VIC
Monday to Friday 9:00am - 5:00pm